The mat release has been around as far back as the 50s before the term sponsored content was widely used.
Mat release cost.
Then in the 90s the mat release rose in popularity becoming a go to paid media strategy for some of the biggest pr agencies and brands in the u s.
In a mat release this information should be brief.
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It should mesh naturally with the rest of the content.
Our content partners use unformatted food lifestyle and home garden content to complement their local news and sports coverage guaranteeing millions of digital and print impressions.
Some centres charge an administration fee to candidates sitting the mat which covers the cost of invigilation despatch costs and room hire which are essential for running the test.
Unlike in a press release slogans superlatives and self promotion should be kept to a minimum or avoided altogether in a mat release.
A mat release is a branded consumer facing article that is distributed to a network of print and online news publishers.
For example you shouldn t refer to a product as the only or the best solution.